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Pool Inspection Industry
Marketing & Advertising
Training Course Description

REMOTE MARKETING TRAINING DATES:

DECEMBER 11th: 9:00am-12:00pm CST
JANUARY 8th: 9:00am-12:00pm CST
MARCH 26th: 9:00am-12:00pm CST
APRIL 9th: 9:00am-12:00pm CST
APRIL 23rd: 9:00am-12:00pm CST
APRIL 30th: 9:00am-12:00pm CST
"Pro Pool Inspectors is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.  IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training."

3-hour remote training with marketing positioning project:

This course equips individuals with necessary information and skills to competently market, advertise, and promote their pool inspection business. The course covers topics in the subject areas of: general marketing foundational terms and practices (the definition and general basis of a marketing and advertising strategy), how to write a marketing/advertising plan/campaign/strategy, and face-to-face, digital, email, and social media marketing strategies specific to the pool inspection industry.
The participant will be introduced to marketing practices employed, and designated to be successful by, Pro Pool Inspectors.* The participant will demonstrate their knowledge by creating a market positioning wireframe to aid in the completion of a marketing plan.

*”Designated to be successful by”, is defined as marketing practices Pro Pool Inspectors has deemed effective and does not in anyway promise success to the participant and/or user. Marketing results may vary based on location and/or economic climate.

Intended Audience and Prerequisites:
This course is for any individual who desires to market and/or learn how to market a pool inspection business. No previous prerequisites are required before attending and completing this course.

By successfully completing this course, you will be able to:

Learning Outcome 1

Define the delineations of marketing and advertising.

Learning Outcome 2

Employ selected strategies to market to the real estate, homeowner/seller/buyer, and home inspector market.

Learning Outcome 3

Create a market position wireframe that defines price-point range, competitor analysis, customer personas, and services description.
Topics Covered:
  • Marketing vs. Advertising
  • Marketing Positioning
  • Target Audience Groups
  • Campaign Writing and Planning
  • Face-to-Face Marketing
  • Email Marketing
  • Digital Marketing
  • Social Media Marketing

The Instructor: Matt Dubé

Matthew Dube is the Director of Marketing & Sales at Pro Pool Inspectors.
His background is in marketing, design, and sales, getting his start in the healthcare real-estate industry. Matthew’s career has taken him through a multitude of different industries with a heavy focus on brand and the power it plays in business transactions and customer experience. He now heads the marketing and sales department for Pro Pool Inspectors servicing a multitude of products and clients for the organization.
CEUs and Requirements
Participants earn 0.3 CEUs at the conclusion of the course.  Requirements to earn CEUs include attending the complete course along with submitting a completed market position wireframe defining: their company’s price-point range, direct competitor analysis, customer persona(s), and services description.

Technology/Equipment
Participants must be equipped with a PC/laptop or tablet with camera and microphone with internet connectivity.

Proprietary Interests
It is the policy of PPI that in cases where a PPI instructor receives any share of royalties or profits from any product, instrument, device, or materials used in PPI learning events, this interest shall be disclosed.  The only instructor with a proprietary interest is Dennis Boyd, PPI Owner, who owns the Pro Pool Inspectors pool inspection app and receives royalties from all app subscriptions.

Contact Us For More Information
Have questions? Call us at 615-838-0769 or email propoolinspectors.com

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